The First
The first bounce - Headline

To celebrate the NBA’s 75th anniversary at NBA All-Star Weekend 2022, Yahoo debuted “The First Bounce,” an immersive experience that allowed hoops fans to travel back in time and stand where their heroes stood before they were stars. With 360-degree projections and synchronized screens, we recreated four iconic street courts from four different decades, teleporting fans back to Chicago’s Jackson Park in the 60s, New York’s Rutger Park in the 70s, Houston’s MacGregor Park in the 80s, and L.A.’s Venice Beach in the 90s. Basketball legends Isiah Thomas, Clyde Drexler, Nancy Lieberman and Kenn Hicks lent their talents to the experience. Over 6,000 basketball fanatics dropped by, with an average dwell time of over six minutes.

Agency Partners:
Atlantic, NY - Creative concept
Hovercraft - Production
First Bounce Image 1
First Bounce Image 2
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5