It’s personal
It’s more than a project. It’s personal.

HuffPost consistently delivers high-quality coverage from diverse voices, but it was tough for any news organization to stand out in the mayhem that was the 2020 news cycle. So we created a campaign that focused on the why. The “It’s Personal” campaign told the stories of HuffPost journalists and showed how the hard work they do is deeply meaningful and as personal to them as the stories are to our audience.