Yahoo For
Lovers Of
Main Image
An integrated campaign featuring real Yahoo users doing what they love

In 2020, ninety-six percent of people knew of Yahoo, but didn’t consider using Yahoo — they didn’t know what Yahoo was anymore or what it could do for them. So we partnered with award-winning docu filmmaker Floyd Russ to tell stories of real Yahoo users whose unique passions come alive daily, thanks to Yahoo. The campaign created lift in searches for Yahoo as well as in new visitors.

Partners
Agency Partners:
Tool of North America - Production
A52 - Post-production
Future Perfect - Music
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