WHAT THE WORLD
NEEDS NOW
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Yahoo lives its brand promise with a music video amplifying Black voices

In 2020, we were mid-way through production of a brand campaign, which included recording a rendition of “What the World Needs Now” with grammy-nominated artist Tank and the Bangas. Then COVID hit, and the campaign was shelved. Then George Floyd was murdered, and the world seemed upside down. Even though the full campaign would never see the light of day, we released a behind-the-scenes video of the song’s recording in support of Black Lives Matter, and put the song out as a single. Our goal was simply to share a little beauty with the world and to shine a light on the band. The video was recognized at the One Show, D&AD and Clios.

WTWN
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