Let’s Glow
Pride 2022
Glowing all summer long

Yahoo went all out for Pride with the theme "Let’s Glow," celebrating what it looks and feels like when you shine with pride. Across several US Pride festivals, our Glow & Go booth, designed like a retro car wash, detailed festival goers in glitter, then let them shine in our photo booth. The headline sponsor at Brighton Pride in the UK, we created a catwalk where Pride goers could flaunt their new looks.

Agency Partners:
SuperFly - US Activations
MadeUp - UK Activations
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