Yahoo Rebrand

It’s not often that you get to develop a new logo and full brand design system for a 25-year-old brand that’s known by most people on the planet. We worked closely with the world-renowned and massively-talented folks at Pentagram to develop the new logo and design system. Then we managed the rollout across tens of thousands of placements globally, across our sites, videos, in our products and in our marketing.<br><br>Simultaneously, we led the development of a new Yahoo positioning and strategy, created robust brand guidelines and templates, and developed a curriculum and review system to make sure the new branding was implemented consistently across all of Yahoo.

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